Social Media Tools & Technology

In our class we will look at the various categories of social media software that are available :


1. Social Listening Software
Mentions of a product/ company name on social media:

http://www.socialmention.com/

https://www.viralheat.com/

2. Social Media Management Software 

https://hootsuite.com/

http://sproutsocial.com/

3. Social Marketing Software

BuddyPress ( larger organisations) http://buddypress.org/

Smaller Organisations : http://www.agorapulse.com/ AND http://www.shortstack.com/

4. Social Media Analytics

Google Analytics http://www.google.com/analytics/

http://www.socialbakers.com/ AND http://crowdbooster.com/

5.Social Influening Software

eg Klout  https://klout.com/home

ASSIGNMENT 3 (30%)

EACH STUDENT GROUP  of 3 students MUST REVIEW ONE of the above pieces of software and prepare a report (15 pages min ) to be submitted on Week 1 Nov 2017